Bikes > Motor

Royal Enfield’s flagship store opens in Quezon City

It is the company's biggest dealership in the country

Royal Enfield's flagship store is the biggest yet in the country. PHOTO FROM ROYAL ENFIELD

Royal Enfield has enjoyed substantial growth in recent years with its small but value-packed offerings of stylish and capable motorcycles. To bring even more riders into the fold, the Indian manufacturer recently opened its newest and biggest flagship store in the Philippines.

You can figure out which bike is for you here. PHOTOS FROM ROYAL ENFIELD

Located at 310 Tomas Morato Street, Barangay South Triangle, Quezon City, the store is Royal Enfield’s fifth in the country, joining the network of dealerships in Davao, Cagayan de Oro, Meycauayan and Pasig.

The full lineup consisting of the Meteor 350, the Interceptor 650, the Continental GT 650, and the Himalayan are showcased, along with a complete service bay, and an accessories and lifestyle area.

Accessories and apparel are all part of a fun experience. PHOTOS FROM ROYAL ENFIELD

”Royal Enfield is committed to become the global leader in the mid-size segment and Asia Pacific is of great strategic importance. We have been consistently building greater accessibility for our passionate community and avid riders. In the Philippines, we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold. This exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts. We are looking at key cities in the Philippines to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region,” says Vimal Sumbly, Royal Enfield APAC business head.

A clean and professionally run service area. PHOTO FROM ROYAL ENFIELD

The new showroom is owned and operated by Kustom Kulture Motorcycles Inc., while Philippine operations are managed by Hardcore Brothers Custom Motorcycles Inc.

Andy Leuterio

Andy is both an avid cyclist and a car enthusiast who has finally made the shift to motorcycles. You've probably seen him on his bicycle or motorbike overtaking your crawling car. He is our Motorcycle Editor and the author of the ‘Quickshift’ column.