When Tata Motors came to the Philippines and brought along its passenger vehicles, our collective reaction was meh. What were they thinking? Did they really expect to sweep Filipino car buyers off their feet with the, er, Manza sedan? As one might have guessed, the Indian automaker hasn’t really gained solid footing in our market. Last year, the brand sold just 286 units in our territory, a 29% drop from its 403-vehicle performance in 2018.
Until Tata gives us attractive products, we will just continue ignoring this automotive manufacturer. The thing is, the company does have decent offerings in its home market of India—specifically sport-utility vehicles. At the ongoing Auto Expo 2020 event in New Delhi, Tata is flaunting the following SUVs:
HBX Concept. Based on Tata’s so-called Agile Light Flexible Advanced Architecture, this design concept provides “a glimpse into Tata Motors’ next generation of SUVs.” The target users, apparently, are young people with “an active and dynamic lifestyle.”
Sierra EV Concept. The future, it seems, is truly electric, and this is how Tata sees its vehicle of tomorrow. According to the firm, the pearlescent off-white exterior color “represents modernity and the digital generation without looking aloof.”
Harrier. No relation whatsoever to Toyota’s crossover of the same name, this is considered Tata’s current flagship SUV, whose chassis is said to have been derived from Land Rover’s D8 platform. Its Kryotec 170 BS6 diesel engine, mated to a six-speed automatic or manual transmission, produces 168hp and 350Nm.
Hexa Safari Edition. The Hexa is a midsize SUV that is long enough to be mistaken for a raised minivan. This particular version serves up a tougher appearance and “extreme 4×4 capabilities.”
Nexon EV. Tata boasts that this is the first electric vehicle to benefit from its Ziptron technology, which supposedly yields “zippy performance and long range.” It should be pointed out, however, that by “zippy,” the company means a 0-100km/h acceleration time of 9.9 seconds.
Gravitas. Scheduled to be launched in the first half of 2021, this SUV is built on Tata’s Optimal Modular Efficient Global Advanced Architecture. A mouthful, yes, but the manufacturer sounds pretty worked up for this model.