Culture > Garb

These Ferrari SF90-themed Puma shoes will not inspire you to run fast

The price tag will probably stop potential buyers in their tracks

No, the Ion F's back part doesn't light up when you slow down. PHOTO FROM PUMA

Collaborations between shoe companies and carmakers are nothing new. Actually, these partnerships may just be a convenient excuse to sell overpriced goods. But the fact remains that there is demand for automotive-inspired footwear, and it can’t be helped that firms just want to cash in on that.

The tie-up between Ferrari and Puma isn’t really new. Both companies have long been partners in producing branded apparel. Their latest creation is the Ion F, a sneaker that is inspired by one of the hottest supercars from Maranello: the SF90 Stradale.

You do strap your foot down with this buckle, though. PHOTOS FROM PUMA

For Puma to say that the Ion F is just the SF90 transformed into footwear is a bit of a stretch. It just looks like a typical sneaker. But Puma insists that there is a little bit of the Italian supercar in there with the rear part of the shoe apparently modeled after the SF90’s front spoiler (good luck seeing the similarity). But as far as we can tell, the only Ferrari connections in the Ion F are the buckle (in lieu of laces) and the red color (you can also get it in black).

We think the black one looks nicer. PHOTOS FROM PUMA

Needless to say, wearing the Ion F will not make you sprint faster than Usain Bolt. Just the mere sight of the price tag will likely have you running away from the shoe store as quickly as possible. Puma’s online shop in the UK sells the Ion F for £400 (P27,000). Just spend it to rent a Ferrari for an hour.

Miggi Solidum

Miggi is an editor-at-large at VISOR. Professionally speaking, he is a software engineering dude who happens to like cars a lot. And as an automotive enthusiast, he wants a platform from which he can share his motoring thoughts with fellow petrolheads. He writes the 'G-Force' column.