Industry > Business

Mitsubishi PH evolves with new slogan

It showcases how lives were touched by its product line

Mitsubishi wants to help Filipinos keep going during these difficult times. PHOTO BY MANSKEE NASCIMENTO

Mitsubishi is certainly a household name among Filipinos. For 50 years, the Japanese automaker has enriched our lives with great vehicles and wonderful memories that come along with them. This time, the company is elevating its approach toward its beloved customers. Mitsubishi Motors Philippines Corporation (MMPC) recently announced its new local slogan dubbed “Life Made Better.”

Ranking second in the local car market is living proof of the romance between its products and its customers. With the brand’s fully operational assembly plant in Santa Rosa, Laguna producing jobs for many of our countrymen, be proud to know that the Mirage, the Mirage G4 and the L300 vehicles you see on domestic roads are Philippine-built. With the ongoing expansion from its current network of 59 dealerships, MMPC is aims to bring its products and services closer to Filipinos nationwide, not to mention, enhancing its contributions in the business sector to aid communities that rely on them.

Despite the adverse effects of the pandemic on the car industry and the overall economy, MMPC strives to reinforce its connection with customers and improve lives. “Our new local slogan ‘Life Made Better’ is a reflection of our revitalized commitment to significantly contribute in enriching the car life experience of Filipinos. We wish to create a positive culture within our organization that will radiate to our customers. Our main goal is to significantly contribute to the recovery and growth of the Philippine economy. With our effort to make lives better, we hope to bring Mitsubishi Motors closer to the hearts of Filipinos,” says Takeshi Hara, president and CEO of MMPC.

With that said, MMPC is definitely stepping up its game. Whether for business or mobility needs, Mitsubishi is by your side in creating better days ahead. To know more and experience the brand’s renewed dedication to serve, log onto this website or visit a showroom near you.

Manskee Nascimento

Manskee is a music-loving petrolhead who specializes in car care. He finds peace in long drives to and from his home in La Union.