Industry > Personnel

Mitsubishi PH has a new president and CEO

Takeshi Hara used to be the head of the brand’s Puerto Rican subsidiary

Takeshi Hara has been with Mitsubishi since 1993. PHOTO FROM MITSUBISHI

Mitsubishi Motors Philippines Corporation has officially announced that Takeshi Hara will take over the reins as the company’s new president and CEO, succeeding Mutsuhiro Oshikiri who has headed the firm for the past four years.

Hara isn’t a new face in the industry. Working for Mitsubishi since 1993, he has taken on various roles in the automaker’s headquarters in Japan as well as its overseas subsidiaries. Most recently, he served as president and CEO of the firm’s distributor in Puerto Rico from 2019 to 2021. Hara joined MMPC last April as its executive vice president.

Under Mutsuhiro Oshikiri's leadership, MMPC was able to hold on to its top-two spot. PHOTO FROM MITSUBISHI

Oshikiri’s term saw Mitsubishi keeping the number two spot in terms of sales during the peak of the pandemic. Some of his achievements include the brand’s one-millionth-unit sales milestone, and the highest sales in a month (6,822 units sold in March 2017). Both the Xpander and the Euro 4-compliant L300 were launched under Oshikiri’s watch.

Takeshi Hara’s term will officially start on July 1. With his vast experience and knowledge, we’re pretty excited to see what he has in store for the brand.

Sam Surla

Sam is the youngest member of our editorial team. He specializes in photography and videography, but he also happens to like writing about cars a lot.