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In the UK, GR Issho will come with your Toyota performance car

We wish customers could get this in our market

It's sad that only UK customers will get GR Issho. PHOTO FROM TOYOTA

Taking home a performance car from the showroom is an event that deserves a little celebration. A lot of premium automakers would be happy to give you champagne or an expensive meal as a token of appreciation. But that’s just not how Toyota rolls. In fact, it has a cute way of thanking customers for purchasing its hot GR models.

For every sale of a GR Yaris or a GR Supra in the United Kingdom, buyers will get a cuddly toy named GR Issho. Roughly translated, issho is Japanese for “together” and is supposed to signify Toyota’s efforts to build relationships with its customers. And with the pandemic wreaking havoc in the automotive industry, any sale of a fast and impractical vehicle is a big deal.

GR Issho can cheer you up in these utterly depressing times. PHOTOS FROM TOYOTA

The good thing about GR Issho is that even GR Sport buyers can get their hands on one. This is an appearance package that is available for the C-HR, the Corolla Hatchback and the Corolla Touring Sports. While these models don’t have any performance advantages over regular vehicles, the stuffed toy is probably worth the weight penalty of the added cosmetics.

Unfortunately, GR Issho is available in the UK only. And not all Toyota outlets in the country offer it. Do you think Toyota Motor Philippines ought to do something similar for buyers of its expensive models like the Land Cruiser 300?

Miggi Solidum

Miggi is an editor-at-large at VISOR. Professionally speaking, he is a software engineering dude who happens to like cars a lot. And as an automotive enthusiast, he wants a platform from which he can share his motoring thoughts with fellow petrolheads. He writes the 'G-Force' column.